About this Cookie Policy
This Cookie Policy explains how Reykjavik Express uses cookies and similar technologies on this website. Reykjavik Express is a private airport-transfer brand operated by GTS (Guðmundur Tyrfingsson ehf.), a transport operator registered in Iceland at Fossnes C, 800 Selfoss. In this policy, “we”, “us”, and “Reykjavik Express” refer to GTS. It should be read together with our Privacy Policy, which explains how we handle personal data more generally. This policy is governed by Icelandic law, and you can reach us at info@reykjavikexpress.is or +354 894 2115. Last updated: 27 June 2026.
What cookies are
Cookies are small text files that a website places on your device when you visit. They are widely used to make websites work, to remember your preferences, and to give information to the site's operators. Similar technologies — such as local storage and pixels — can store or read information on your device in comparable ways; where we refer to “cookies” in this policy, we mean cookies and these similar technologies together. Cookies may be set by us (first-party cookies) or by the third-party services we use (third-party cookies), and they may last only for your current visit (session cookies) or for a set period (persistent cookies).
How we use cookies
We use cookies for a small number of clearly defined purposes: to keep the website secure and working; to carry your booking through each step (such as selecting a transfer, entering passenger details, and reaching checkout); to remember preferences like your chosen language and currency; to record your cookie choices so we don't ask you again on every visit; and — only where you agree — to measure how the site is used so we can improve it. We do not use cookies to build advertising profiles or to track you across other websites.
Categories of cookies we use
We group the cookies we use into two categories. Strictly necessary cookies are required for the site to function and cannot be switched off in our systems; they support core features such as your booking session, security, load balancing, your language and currency preference, and remembering your consent choice. Because they are essential, they do not require your consent, but blocking them in your browser may stop parts of the site — including booking — from working. Analytics cookies are optional and help us understand how visitors use the site, such as which pages are viewed and how the booking flow performs, so we can improve it. They are only set after you accept them and remain switched off until then. We do not use advertising, marketing, or cross-site tracking cookies.
Managing cookies and your consent choice
When you first visit, our cookie banner lets you accept or decline optional analytics cookies; analytics stay off until you choose to accept. You can change your decision at any time using the “Cookie settings” link in the site footer, which reopens the banner so you can withdraw or update your consent as easily as you gave it. You can also control or delete cookies through your browser settings — most browsers let you block or remove cookies and tell you when a new one is set. Please note that blocking strictly necessary cookies may prevent the site, including booking, from working properly. Browser controls apply only to the specific browser and device you set them on.
Third-party services
Some cookies are set by trusted third parties that provide parts of our service. Card payments are processed by Stripe, our payment provider; when you reach a payment page, Stripe may set cookies needed to process the payment securely and to help prevent fraud. We never see or store your full card details. Where you have accepted analytics cookies, our analytics providers — Google Analytics 4 and Vercel Analytics — may set cookies or read limited technical information to measure site usage on our behalf. These providers process information under their own terms and privacy notices, and some may transfer data outside the EEA under appropriate safeguards such as the EU Standard Contractual Clauses. We do not control cookies set directly by third parties, so we encourage you to review their own cookie and privacy notices.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, in the services we rely on, or in legal requirements. When we make material changes, we will update the “Last updated” date at the top of this policy and, where appropriate, ask for your consent again. We encourage you to review this page from time to time so you stay informed about how we use cookies.
Contact us
If you have any questions about this Cookie Policy or how we use cookies, please contact us at info@reykjavikexpress.is or +354 894 2115. You can also find more detail about how we handle your personal data in our Privacy Policy.
Questions about a booking or these policies? Contact us at
info@reykjavikexpress.is /
+354 894 2115.
